Word Count vs Character Count
When to use word count, character count, reading time, and repeated-keyword checks.
Use words for reading effort
Word count is useful for posts, guides, article drafts, and reading-time estimates.
Use characters for limits
Character count matters for meta descriptions, ad copy, SMS, social bios, and UI labels. Check both total characters and characters without spaces when a platform is strict.
Open the related tool and keep the workflow local.